The Language of Graphic Design by Richard Poulin

Author:Richard Poulin
Language: eng
Format: epub
Publisher: Rockport Publishers
Published: 2018-12-19T16:00:00+00:00

Forms of Perception

Closure is a principle of visual perception where the eye tends to perceive a set of individual elements as a single, recognizable whole as opposed to separate elements. It is also one of the principles of visual communication referred to as a “gestalt principle of perception,” which means that we tend to perceive a single pattern so strongly that we will close gaps and fill in missing information to complete the pattern if necessary.

Acquire New York, a licensed real estate brokerage firm, caters to affluent residential real estate buyers. Its logotype relies upon traditional serif typography, graphic patterning evocative of engraved currency and stock certificates, rich saturated colors, and fragmented linear brackets framing all of these elements into one cohesive unit. While a fully closed frame is not needed, it is implied through the visual principle of closure.

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